Building a Customer Base $5 at a Time
The Cheese Cave's weekly promotion has customers flocking to the Monmouth Street shop.
Stephen Catania understands the learning curve that comes along with artisan cheeses. As owner of Monmouth Street’s Cheese Cave, he’s made an effort to educate his customers about the different kinds of cheeses available behind the counter since opening his shop a year and a half ago. But he realizes that news about the bleus, the cheddars, the Taleggios and of course the goat, the cow, the sheep, can make the entire process a bit daunting for cheese newbies. To help encourage customers to come to the Cave, Catania developed a once part time and now permanent promotion called $5 Fridays with the express interest in creating a cheese-stress-free atmosphere where patrons could sample the goods, learn about appropriate pairings, socialize and…
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