I knew there had been a shift in the social media landscape when my 19-year-old son friended me on Facebook not long ago but then balked when I tried to follow him on Twitter.
Principal Risa Clay is seizing on the growning popularity of tweeting and is getting the word out to parents and students 140 characters at a time.
"For kids, that's what they do," Clay said of teens' reliance on sites like Facebook and Twitter to keep up with and disseminate information. She's hoping that now they are back in school, students will start following her on the social media Web site where her handle is @PrincipalClay.
From reminders about an upcoming freshmen barbeque to pictures from the boys soccer practice to an article on finding great apps for kids to use, Clay has been busy tweeting pertinent information to her followers.
After Wednesday's board of education meeting, Clay told me that she was looking to find another venue other than e-mail to get information out to the school community. She said that there is no end to what is tweet-able, like activity schedules, articles on education and adolescent trends and coverage of the school by local media.
And sometimes, Clay just passes along some inspiration to her followers, like Friday's tweet quoting Goethe, "Whatever you do or dream you can do – begin it. Boldness has genius and power and magic in it."
You can follow Risa Clay on Twitter @RisaClay.